Aaron Howard at EHS Brann came up with this campaign idea advertising TFL travel to and from the forthcoming Olympics. He wanted to enter it into the Chip Shop Awards – an advertising competition for work that has not been published. I really liked his idea and agreed to shoot for him. The tube, bus and bus stop were all shot separately and the athletes shot in the studio. Images were then comped together and retouched by Florian Hess who did a really good job.

Art Directed by Nicolas Ruston of The Point, Norwich, simply shot with a treatment at retouching stage by freelance retoucher Florian Hess.

These liamas were shot on an absolutely freezing windy day in January on Location at the Ashdown Forest Llama farm for Tesco biscuit packaging. Art Directed by Ellen Munro of Parker Williams, the Llamas were handled by the very nice people who work at the farm. Thank goodness for the onsite cafe! The only thing stopping everyone turning completely blue on the day.

Art Directed by James Tuthill at Cedar. The bottle was on several small perspex blocks – which were later retouched out – and shot against blue gelled backlit perspex.

A combination of photography and CGI, I shot the objects in conjunction with the CGI artist Christian McGowan. He provided me with a template showing the angle of the plinths and I shot the objects to match the angles. Christian created the plinths and gallery interior in CGI.

A trip to Covent Garden flower market prompted these as part of a set of personal work. I experimented with different lighting set ups and ended with an underneath light which I really like. They were then worked on in post production by Florian Hess who changed the colour palette to produce an unusual and delicate result.

I shot these as a favour for Ben Gough while he was at EHS4D. Ben made the ‘Action Figures’ from Lego and created the boxes. They are being used as promotional posters and the first one promoting Justin Tindall’s talk was recently sent out to ‘every’ agency in town! Look out for the Hegarty poster promoting an event in the Autumn. Read article.

All sets were made by Andy Knight, including the stencilled birds, and were shot in his studio - except for the sky which was shot in Devon (just because I was there!). The cat was a silver Tabby supplied by Charlotte Wilde and the ladder was from a Kent fruit farm. All pictures were retouched by Esther Salmon.

The water bottle was was filled with a single coloured water and shot, it was then emptied and refilled with a different colour. This was done until we  had all the 5 colours. It was then given to a retoucher to re create the layers. It was in fact a more difficult process than i first thought, as the bottle, when full of water is pressurised. We put a hole in the top to fill with, resulting in a bit of a leak!

The picture of the Wishing Well with Jelly beans was another job for Barclays, we sourced the Well from a garden centre and Andy Knight painted it and made the clear bucket out of Perspex. Set build was again by James Henderson. I really like the clean tones of white against white in the shot and the slightly surreal nature of the picture.